Google Finishing AdSense Referrals – Elf Knows It [ARCHIVED]

I received an e-mail today from Adsense letting me know that they are stopping their AdSense Referrals Program in the last week of August.

Main chunk of the e-mail:

Google Affiliate Network: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions. For
further details, please visit:

* AdSense for content ads: If you have less than three AdSense
for content ad units on a page, you may wish to replace the
referral ad units with standard AFC ad units.

If you currently use referral ads, either to promote Google
products or offerings from AdWords advertisers, AdSense Referrals
code will no longer display ads beginning the last week of August.
We encourage you to take the following steps before the product is

* Remove the referral code from your site(s): Please take a
moment to remove all referral code from your sites before the last
week of August, so you can continue to effectively monetize your
ad space.
* Run and save all referrals reports on your desktop: Create
and save all reports related to the referrals program on your
desktop, so you continue to have access to your valuable campaign

Why is this happening?
We’re constantly looking for ways to improve AdSense by developing
and supporting features which drive the best monetization results
for our publishers. Sometimes, this requires retiring existing
features so we can focus our efforts on the ones that will be most
effective in the long term. For this reason, we will be retiring
the AdSense Referrals program. If you have any additional
questions, please visit our Help Center:

This wont have much of an impact on me at all, if any, because I never really went deep into the referrals program, I have a few links for products down in the footer of this page, but that’s about it, Still a shame to hear the service is being dropped, All for the good of Adsense though, I’m sure they know what they’re doing!

Have you had success with AdSense Referrals? How will this change effect you? Let me know with a comment.

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